Michael Short

The Top 5 Points To Consider Before Offering A Free Trial

Companies and businesses use free trials all the time to improve their sales and draw in new customers. They’re an amazing tool for a business, including your WaaS (website-as-a-service) business. They can create a lot of benefits, but at the same time, they can also be an epic failure. Make sure to avoid these 5 …

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Don’t Talk Techy to WaaS Buyers

Your Turnkey Website Customers Don’t Need to Know Your Network is Built on WordPress Multisite (WPMU) Despite how terrific your website-as-a-service (WaaS) solution is, the invaluable features you offer, or the super smart whatever other sophisticated technologies you’ve got incorporated in your turnkey website network, here’s a horrible fact: Your prospective customers really don’t care. Most …

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Market Your WaaS Promises, NOT Your Product

WaaS Marketing: Why You Might Have it All Wrong… There are many advantages of building a “WaaS”, as I’m sure you already know. Owning a WaaS network provides many benefits for both you and your customers. However, if you’re a websites-as-a-service (WaaS) marketer and you believe you’re marketing a product, I’m here to tell you …

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